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Dan zarrella is the awardwinning social media scientist at hubspot and author of four books. Its time to finally get serious about the science of marketing, and dan zarrella is the right person to set us straight. Memes and memetics for marketers october 2, 2014 infographic the science of instagram september 8, 2014 new data the performance of facebook post types. How to share an excel spreadsheet on facebook your business.